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Is normcore still a thing?

Is normcore still a thing? Normcore hasn’t fully resurfaced, but we’ve witnessed its echoes. Fast-forward to the present and we see a resurgence of real clothes on the runway, hinting at a similar sentiment of the trend’s origins. However, today’s iteration of the trend, labeled as quiet luxury, differs significantly from normcore. Characteristics of the […]

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Is Normcore a Chinese brand?

Is Normcore a Chinese brand? Sorry for commenting on an old comment, but just so you know, Normcore is a 100% Chinese company with a Shopify storefront, masquerading as a brand. It’s fashion that refuses to be fashion, focusing on simplicity, anonymity, and sameness. Normcore wearers find beauty in the mundane, wearing generic, often unbranded

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Where is Normcore from?

Where is Normcore from? The word normcore first appeared in a 2008 guest strip by Ryan Estrada for the webcomic Templar, Arizona. In 2013, the word was employed by trend forecasting group K-HOLE in a report titled Youth Mode: A Report on Freedom. As used by K-HOLE, the word referred to an attitude, not a

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