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What is the Starbucks 4 minute rule?

What is the Starbucks 4 minute rule? Starbucks CEO Brian Niccol wants drinks to be made within four minutes of in-store customers ordering. Michael Reaves—Getty Images. Starbucks CEO Brian Niccol is rolling out a “Green Apron Service” initiative aimed at cutting wait times to four minutes and restoring the chain’s hallmark personal touch. It’s Red […]

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