Author name: oliviajones

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Who is Starbucks’ target market?

Who is Starbucks’ target market? What is this? Starbucks’ target market primarily consists of young, urban, and affluent consumers, with a strong emphasis on Millennials and Gen Z. These groups make up a significant portion of the brand’s loyal customer base, drawn to Starbucks not just for its products, but for the overall experience it […]

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