Why is Erewhon so popular now?
Why is Erewhon so popular now? The secret? Exclusivity. Erewhon doesn’t just sell food; it sells access—to a lifestyle, a community, an aesthetic. Its success hinges on the same principle that underlies luxury fashion: if the price tag is high enough, people will buy it for the status alone. America’s Most Expensive Super Market, Erewhon […]
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