Why was Keurig 2.
The problem with Keurig 2. DRM (Digital Rights Management) system. DRM makes it so Keurig 2. Keurig K-Cups that are one-time use only. The consumer backlash to this decision was more than the company anticipated. The lawsuit alleged that Keurig K-Cup pods and brewing machines “contained misleading representations as to the recyclability of the pods […]
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