How much does Starbucks make on pumpkin spice lattes?
The Business Impact: Annual Revenue Machine Starbucks has sold more than 424 million Pumpkin Spice Lattes since its debut; some analysts estimate the drink alone generates over $500 million annually. For more than 20 years, Starbucks customers look forward to the start of Fall because it heralds the coming of the Pumpkin Spice Latte. Starbucks have sold more than 600 million PSLs since its launch and it has become a cultural phenomenon.Starbucks reported a same-store sales decline for the second quarter of 2024, for the first time in almost three years since the peak of the pandemic, as shares of the Seattle-based coffee chain plummeted 16% over the past day.The Pumpkin Spice Latte as we know it came through a push in the ’80s and ’90s for more signature espresso drinks, and while Starbucks likely didn’t invent the PSL, they’re likely the reason the drink is as popular as it is today.Starbucks leads the pack with over 33,900 stores worldwide and more than $36 billion in annual revenue. Dunkin’, Dutch Bros, and Scooter’s Coffee are big players in the U. S.
How many pumpkin spice lattes has Starbucks sold?
From 2003 to 2021, Starbucks sold more than 424 million pumpkin spice lattes in the U. S. Starbucks posted a $133. The coffee chain looks to return to sales and store growth in the coming year, despite such challenges as tariff-induced increases in coffee prices.