What happened to Chinatown Market brand?
In 2021, after receiving necessary pushback from the Asian American community, the brand changed their name from Chinatown Market to simply Market. Chinatown Market, as we know, started out bootlegging and copying big, established brands – both as a design strategy, but also as a loving provocation to be used to italise the brand. And even though they’ve changed their name, there’s still a small, provocative, hidden nod to the more established put into the logo.The Chinatown Market clothing brand was inspired by the spirit of Canal Street New York City’s bootleg culture and is easily recognized by its smiley face logo. Chinatown Market uses whimsical graphics and bold colored tees for a unique streetwear aesthetic.The Chinatown Market clothing brand was inspired by the spirit of Canal Street New York City’s bootleg culture and is easily recognized by its smiley face logo. Chinatown Market uses whimsical graphics and bold colored tees for a unique streetwear aesthetic.
What is the Chinatown Market fashion brand?
Market (formerly Chinatown Market) is a Los Angeles-based streetwear brand founded by Mike Cherman. Inspired by NYC’s iconic Canal Street, Market’s designs strike an irreverent and humorous tone, combining bootleg aesthetics with the subversive sensibilities of streetwear. After committing to changing its brand name back in March, Chinatown Market has officially introduced its new moniker: MARKET, stylized as MA®KET. We are now MA®KET,” the brand wrote in an Instagram post.Chinatown Market is now just called Market. The brand had to change its name following accusations of cultural appropriation. A few days ago, the Los Angeles brand Chinatown Market announced that it had changed its name to Market, with the new lettering MA®KET.Charis and Eugene talk at length about streetwear brand Chinatown Market deciding to rename themselves. This comes in response to people in the Asian American community expressing their concerns with the use of the name.