Why is Third Wave coffee so famous?
Third Wave Coffee represents a new paradigm in the coffee world, focused on quality, supply-chain transparency, and the sensory experience. It started as a niche movement and has become increasingly widespread and influential, inspiring a genuine global “coffee culture. Third Wave Coffee’s top competitors include Cafe Coffee Day, Starbucks and Devyani International.Third-wave coffee is associated with the concept of specialty coffee, referring either to specialty grades of green (raw and unroasted) coffee beans (distinct from commercial grade coffee), or specialty coffee beverages of high quality and craft.