Why is the Erewhon Strawberry $20?
In Los Angeles, a strawberry – yes, one individual berry – is selling for $19. The berries are flown in from Japan, and Erewhon, a luxury grocery store, claims they’re so popular it’s hard to keep them in stock. The $20 price tag is not for a pack of strawberries. It’s just for one single berry, grown in Kyoto.In Los Angeles, a strawberry – yes, one individual berry – is selling for $19. The berries are flown in from Japan, and Erewhon, a luxury grocery store, claims they’re so popular it’s hard to keep them in stock.
Why is Erewhon so pricey?
Erewhon positions itself firmly as a luxury retailer, leveraging a strategic brand image and targeting an audience willing to pay for a curated shopping experience. Their focus on niche products and current wellness trends also pushes costs upward, catering to those seeking specialty items not easily found elsewhere. There’s a reason Erewhon’s products are so expensive However, many of these lofty price tags are in place because of Erewhon’s high standards for product and ingredient sourcing. The retailer highlights products that are non-GMO, regeneratively farmed (a sustainable way of farming), and organic.
Does Erewhon make a profit?
While most grocers fight on price… Erewhon made price irrelevant. The numbers prove it: → $750M revenue, $170M profit in 2023 – from just 10 stores → ~22% net margins vs grocery average of 1. Tiffany & Co. The most expensive grocery store in the U. S. Erewhon. However, it’s hard to equate the offering here with that of other cheaper grocery stores like Target or Walmart.