Why is Stumptown coffee so popular?
Stumptown revolutionized the industry by emphasizing direct trade relationships with farmers, meticulous roasting techniques, and a focus on showcasing the unique flavors of each coffee bean. Stumptown is owned by Peet’s Coffee, which in turn is owned by JAB Holding Company. The company was an early innovator with cold brew coffee in nitro cans and have continued to develop other cold brew product innovations.
Why is Stumptown so expensive?
Producing great coffee is expensive. We don’t take that for granted and we never expect to get great coffee on the cheap. We pay stable prices in multi-year partnerships, allowing everyone along the supply chain to focus on what’s important: producing, roasting, and serving some of the best coffees on the planet. Cold-brewed coffee: Is easier on your stomach. Coffee is very acidic, and drinking too much of it can irritate the stomach and aggravate certain conditions like indigestion, GERD, and irritable bowel syndrome. Cold-brewing coffee creates a cup that’s almost two-thirds less acidic than its hot-brewed counterpart.Cold brew is another fasting-friendly option, as long as it’s unsweetened and additives-free. Unlike traditional hot-brewed coffee, cold brew is steeped slowly in cold water for 12-24 hours, resulting in a smoother, less acidic taste.Trader Joe’s cold brew coffee is not super powerful. The coffee itself is watery and there is little-to-no flavor at all—meaning, as soon as you add any milk, the coffee is lost completely. The flavor profile is a little too mild when compared to the boldness of the rest of the group.On the downside, forget about that deliciously seductive hot-coffee aroma. It’s not happening. And cold brew takes a lot more beans to make than hot-brewed. Time, too, and that combination is why cold brew costs more than other coffees.