Why is Kopiko popular in Korea?
One notable example of successful product placement in Korean dramas is the integration of Kopiko candy, a brand originating from Indonesia, into popular series such as Vincenzo and Hometown Cha Cha Cha. The appearance of Kopiko in these dramas generated significant buzz both domestically and internationally, . Kopiko is the essence of the highest quality coffee. A single Kopiko candy contains real extract from real coffee beans. A real coffee pleasure anytime you want. Taste it, coffee inside!Kopiko’s distinctive flavour, reasonable pricing, and superior packaging are all factors in its popularity on the international market¹.Although Kopiko started out serving the Indonesian people, it’s now a global brand with over 50 million packs sold annually in over 80 different countries. It all began in the 1980s, when the coffee and cafe culture in Indonesia was blossoming. Mayora Group launched the Kopiko coffee-flavored candy in 1982.Why not pop a Kopiko into your mouth? With the average pack of around KRW 990 (USD 0. Koreans choose it! It’s also very slim and easy to put in your pocket or purse! Not to mention, it tastes great!Kopiko is a famous Indonesian brand of coffee confectioneries originally produced in Indonesia by Mayora Indah. It is named after the kōpiko coffee bean, found in Hawaii.
Why do kdramas use Kopiko?
Kopiko, one of the products of PT Mayora Indah Tbk appears as a product placement in the Korean drama Hometown Cha-Cha-Cha. Kopiko is a coffee candy from Indonesia with the benefit of relieving drowsiness. Kopiko, a leading coffee mix brand developed to cater to Filipinos’ preference, is manufactured by the Mayora Group. Its parent company, PT Mayora Indah Tbk, is an Indonesia-listed food and beverage company founded in 1977.Kopiko is an Indonesian brand of coffee and confectioneries originally produced in Indonesia by Mayora Indah.Kopiko has achieved remarkable success by becoming one of the leading coffee candybrands in the global market (Subakti, 2023). Specifically, in the drama Vincenzo, an interesting aspect is the appearance of the Indonesian coffee candy product, Kopiko, as product placement in several scenes of the drama.It’s like Kopiko is a staple in Korean culture, and honestly, I’m here for it. So, here’s to Kopiko and K-Dramas — may their partnership forever fuel my caffeine addiction and love for Korean dramas!
What kdramas are sponsored by Kopiko?
One instance of product placement in a Korean drama was implemented by PT Mayora Indah Tbk with Kopiko in the drama series “Vincenzo,” “Mine,” and “Hometown Cha Cha Cha. By aligning with these popular Korean dramas, KOPIKO stands to gain significant benefits. The integration of its products into the storyline ensures heightened brand visibility among a diverse global audience, fostering brand recognition and recall.Moreover, the inclusion of Kopiko in K- drama scenes significantly contributes to enhancing brand recognition. According to the informant, they experienced a sense of connection with Kopiko due to the portrayal of characters consuming the candy in K-dramas.Cultural Appeal of Kopiko Candy It’s now considered one of Indonesia’s and Southeast Asia’s most popular snacks. Kopiko is commonly seen in popular Korean dramas such as Vincenzo, Mine, and Hometown Cha Cha Cha. This allows it to connect with broad audiences across the globe through beloved stories and characters.Kopiko is the essence of the highest quality coffee. A single Kopiko candy contains real extract from real coffee beans. A real coffee pleasure anytime you want. Taste it, coffee inside!The presence of the Kopiko brand in several Korean dramas certainly aims to introduce its products to the audience, so that the audience will have an awareness of the presence of the brand. Rachman & Abadi (2017) explain that brand awareness is the ability of a buyer to recognize and recall.
Is Kopiko a Korean brand?
Kopiko is an indonesian brand of coffee and confectioneries originally produced in indonesia by mayora indah. It is named after the kōpiko coffee bean, found in hawaii. kopiko coffee candy flavors the company has two flavors of candy currently available: the original coffee candy and a cappuccino candy. Kopiko caffeine content does depend on the flavor, with the original coffee candy containing 20mg per candy, and the cappuccino containing half that, or 10mg per candy.The classic original, Kopiko Coffee is known for its bold and intense black coffee taste. On the other hand, Kopiko Cappuccino is less caffeinated with a creamier and more aromatic taste.Kopiko uses real coffee extract to make their candies that directly from the coffee beans in Hawaii. WARNING: This product contains chemicals known to the State of California to cause cancer, birth defects or other reproductive harm.The presence of caffeine packed in a tiny form makes coffee candy a smart choice to stay awake and focused without having to rely on caffeinated drinks. For those of you who want to enjoy the benefits of coffee candy without worrying about excess sugar intake, Kopiko Sugar Free is the right choice.
What coffee brand is popular in Korea?
Koreans grew up with Maxim, famous coffee brand in Korea, mainly for instant coffee. Espresso culture and pour over coffees are fairly young. In the past making coffee for many meant to brewing the coffee powder and add cream and sugar to receive an acceptable taste. Koreans grew up with Maxim, famous coffee brand in Korea, mainly for instant coffee. Espresso culture and pour over coffees are fairly young. In the past making coffee for many meant to brewing the coffee powder and add cream and sugar to receive an acceptable taste.The most popular coffee among Koreans is Iced Americano, regardless of weather. Even in the cold winter, Koreans like to drink Iced Americano. AFP has mentioned, in winter the consumption of Iced Americano is greater than warm drinks.The most popular coffee among Koreans is Iced Americano, regardless of weather. Even in the cold winter, Koreans like to drink Iced Americano. AFP has mentioned, in winter the consumption of Iced Americano is greater than warm drinks.For many in South Korea, coffee is more than just a drink, it plays a rather large role in Korean lifestyle. Grabbing a coffee during lunch hour has become part of the daily routine, and going to a café is not only for a drink, but to also enjoy moments of rest when sitting together for a chat, with a coffee in hand.