Why are Erewhon smoothies so popular?
Erewhons marketing success with smoothies showcases the power of modern brand building through exclusivity, celebrity strategy, and lifestyle storytelling. By treating its smoothies as premium lifestyle products rather than your typical wellness drink, Erewhon creates a niche that blends wellness and pop culture. Smoothies can be a great, easy way to pack extra fruits and vegetables into your diet. Celebrities like Jennifer Aniston, Reese Witherspoon, and Oprah all have their own, go-to recipes. Celebrity chefs like Rachael Ray and Gordon Ramsay have also put a twist on smoothie recipes.