Who makes Rebel Hard Coffee?
Twelve5’s Rebel — Heartland Beverage. Twelve5’s REBEL™ satisfies the senses with the spirit to keep things social. Dangerously delicious with a creamy blend of Colombian coffee and indulgent flavors that takes you to the fringes of extraordinary.
What happened to hard coffee?
But hard coffee’s meteoric rise was matched by an equally swift decline. Pabst Blue Ribbon saw a 40% drop in sales in 2022 and discontinued its hard coffee product. Across the segment, sales were down 33% after just three years. Initial enthusiasm had faded, and the category seemed destined to remain niche. Pabst Brewing has discontinued its Pabst Blue Ribbon Hard Coffee product and is depleting existing inventory, two distributors told BD.pabst brewing company underwent a series of ownership changes in the 21st century; since 2021, pabst has been fully owned by blue ribbon partners, an investment platform led by american beer and beverage entrepreneur eugene kashper.