Who is the target audience of Blue Bottle Coffee?
According to the information from previous Brand Audit, the target audience of Blue Coffee Bottle can refer to a cluster aged between 25 to 40 years old who are clamouring for the actual coffee taste in the fresh cup at home and Café, enjoy the transcendent tasting experience of artisanal coffee with the “Coffee . For Blue Bottle, exquisite and carefully considered coffee shop design has been essential to building the brand. Its stores adopt a bright, minimalist interior, and it invests considerably in attention-grabbing tools and equipment.Origins of blue bottle coffee state-of-the-art coffee equipment, high quality coffee beans and a unique interior vibe are the main reasons why customers keep coming back and why it has become the favorite hangout spot of hipsters and techies.
Is Blue Bottle owned by Nestlé?
Blue Bottle Coffee, Inc. Oakland, California, United States. In 2017, a majority stake in the company was acquired by Nestlé (68%). It is a major player in third wave coffee. The company focuses on single-origin beans. Nestle purchased a nearly 70% stake in California-based Blue Bottle Coffee for a reported $425 million five years ago. A major part of the Nestlé strategy has been to control an entire category, from mainstream offerings to higher-end brands.Blue Bottle Coffee, a company in which Nestle owns a majority stake, said in a blog post Monday that it was joining the #StopHateForProfit boycott and pausing all paid advertising on Facebook and Instagram in July.