Who is the target audience for specialty coffee?
Millennials (Ages 25-40): Millennials are the dominant age group when it comes to specialty coffee consumption. Born between 1981 and 1996, they are known for their pursuit of unique and high-quality experiences, which makes specialty coffee an appealing choice. According to the most recent studies, roughly 75 percent of Americans consume coffee every day. Your target market may be college students and professionals who are commuting to work or attending class and are looking for a cheap cup of coffee to satisfy their caffeine cravings.Adults aged 40-59 and 60 and above consume the most coffee in the US, aligning with their lifestyle and stable income and facilitating regular purchases.
What is the market for specialty coffee?
The us specialty coffee market was valued at usd 22 billion in 2024 and grew at a cagr of 12% from 2025 to 2034. The market is expected to reach usd 68. Coffee quality and sourcing sca (specialty coffee association) defines specialty coffee as coffee scoring 80+ points on a 100-point cupping scale, while most starbucks coffee does not meet this criterion.The global specialty coffee market has been segmented based on grade, application, and regions. The grade segment is divided into 90-100, 85-89. The 85-89.The widely accepted definition of specialty coffee is coffee scoring 80 points or above on the 100-point scale used on the Specialty Coffee Association Cupping form. Coffee scoring from 90 to 100 is graded Outstanding, coffee that scores 85–89. Excellent, while coffee scoring 80–84. Very Good.
What type of coffee is preferred in South Africa?
The South African roasting industry is predominantly focused on soluble coffee, often blending Robusta with chicory and dextrose. There is also a smaller production of pure soluble coffee made from a blend of Robusta and Arabica beans. Espresso-Based Classics – Popular coffee drinks like mochas, lattes, cappuccinos and Americanos remain top sellers. These drinks offer high profit margins and broad appeal. Cold Brew and Iced Options – Demand for cold beverages grows year-round, making these an essential part of a profitable menu.The four main coffee types are Arabica, Robusta, Excelsa, and Liberica and all four of them have radically different taste profiles.There are over 30 combinations of coffee types native to different countries. From the well-known cappuccino, espresso, and latte, to the lungo, ristretto, café au lait and cold brew, keep reading to find your perfect cup.Arabica makes up approximately 70% of the world’s coffee production. Robusta is more bitter because of its higher caffeine content and is less complex in its acidity. Overall, the people who enjoy our coffee are fans of arabica coffee.The five most popular coffee drinks around the world are cappuccino, espresso, black coffee, americano and mocha.
What is the market like for coffee in SA?
The South Africa coffee market generated a revenue of USD 671. USD 887. The South Africa market is expected to grow at a CAGR of 4. In terms of segment, roasted was the largest revenue generating product in 2024. A significant recent increase in coffee prices has resulted from the major coffee-producing countries experiencing extreme weather conditions, leading to reduced coffee yields. South Africa imports most of its coffee beans. Reduced coffee yields and currency fluctuations were major contributors to the rising prices.
What is the largest coffee chain in South Africa?
With nearly 300 locations, vida e caffè is South Africa’s biggest coffee franchise today, but it all started with a failed sandwich business. In the late 1990s, Rui Esteves and Brad Armitage spent some time in London where they were inspired by European coffee culture. In total, it now has over 320 stores on the African continent, making it the biggest coffee chain on the continent. Today, vida is beloved by South Africans for its good coffee, its snacks and sandwiches, and its friendly employees.