Who is the target audience for cold brew coffee?
Although hot coffee will remain the most consumed coffee format, cold brew coffee has surged in popularity due to its flavor profiles, convenience, and caffeine levels. In addition to younger consumers, cold brew is also popular amongst the generation-X profile born between 1965 to 1981. Starbucks Target Market and Demographics The company’s primary target audience is young adults, particularly those aged between 18-40, who are more likely to splurge on premium coffee products and experiences.Coffee consumption by age groups in the us according to coffee consumption age statistics in the us, the beverage is the most popular among the 60-year-old and older age group. Here’s the breakdown by age group: 37% of individuals aged 13-18 years old drink coffee.The most common types of target markets are based on geographic location, psychographic and behavioral characteristics, and demographic data like age, gender and income.Age: Millennials, Gen Z, and Older Adults. While Starbucks enjoys a diverse customer base, Millennials (25-40 years old) and Gen Z (18-24 years old) represent a significant portion of their market.
Why does Gen Z love coffee?
It’s noted that coffee has turned into a treat, social activity, or ritual to younger generations instead of “work fuel” as the older generation view the drink. With an increase in Gen Z’s interest of fun flavours and different preparation, it’s important to know how to market to this demographic. Gender Differences in Coffee Consumption In the United States, both men and women are avid coffee drinkers, though men generally consume slightly more. Men drink about 1.According to the most recent studies, roughly 75 percent of Americans consume coffee every day. Your target market may be college students and professionals who are commuting to work or attending class and are looking for a cheap cup of coffee to satisfy their caffeine cravings.Americans Aged 60 or Older Drink the Most Coffee Around 72% of Americans who are 60 or older drink coffee every single day.
What are Gen Z coffee preferences?
Gen Z has different coffee preferences than previous generations, and according to news outlet Fast Company, they “like it cold, sweet and loaded with creamer. For a lot of younger drinkers, that very first cup of coffee was just as likely to be iced as it was hot. Today, cold coffee is becoming the go-to way for young people to enjoy coffee, with many younger consumers choosing it over the traditional hot version. Iced coffee has found a loyal following in Gen Z, who are choosing it over soda and energy drinks as a regular treat.A Shift in Coffee Culture Traditionally, coffee was enjoyed hot, but as global temperatures increased, so did the demand for a chilled alternative. The younger generation, particularly millennials, has embraced iced coffee, making it a year-round drink rather than just a summer treat.Iced coffee latte, frappuccino, cold brew coffee (although cold brew is actually a brewing method and not technically ‘iced’ coffee) and Spanish latte rounded out the top five spots for the most popular iced coffee beverages around the world.Although hot coffee will remain the most consumed coffee format, cold brew coffee has surged in popularity due to its flavor profiles, convenience, and caffeine levels. In addition to younger consumers, cold brew is also popular amongst the generation-X profile born between 1965 to 1981.
Does Gen Z prefer iced coffee?
Its health-conscious modifications, such as plant-based milk and reduced sugar, align perfectly with their values. This is why iced coffee has become a go-to choice for many Gen Zers. Today, cold coffee is becoming the go-to way for young people to enjoy coffee, with many younger consumers choosing it over the traditional hot version.I don’t find it hard to believe, therefore, that GenZ prefer iced coffee because it’s quick to make (think: cold brew on tap), and crucially it’s quick to drink: you don’t have to wait for it to cool down, and slurping up a straw makes the drink disappear.
Why is cold coffee so popular?
Olsen said that iced coffee and cold brew are accessible entry points for young consumers. Cold coffee drinks are highly customizable, with syrups, toppings and cold foam incorporated into many of the popular offerings at major coffeehouse chains. These add-ins can largely alter the natural, bitter taste of coffee. Younger coffee drinkers are fueling the growth. July 2024 by the National Coffee Association. There is less cravings for variety with those older generations .The silent generation or baby boomers, which are those born between 1946 and 1964, is the age group that drinks the most coffee. According to our survey, 85% of baby boomers drink coffee every day.Americans love their coffee – CivicScience data show 85% of adults are coffee drinkers. Nearly three-fourths (72%) of those coffee drinkers prefer their coffee fix to be hot rather than iced, though the percentage of consumers who prefer iced coffee drinks has jumped nine points since 2021 to 27%.Data for revenue in independent cafes is less consistently tracked, but their popularity with Millennials and Gen Z has helped keep many afloat. Over one-third of people aged 18-29 report having recently visited a coffee shop — while only one-quarter of older adults could say the same.
How did iced coffee become popular?
Iced coffee truly boomed in 1920 due to a marketing campaign in the United States by the Joint Coffee Trade Publicity Committee. From here, iced coffee would grow widely popular, appearing in menus and recipes worldwide. Which Country Consumes The Most Coffee? Finland holds the title for the highest per capita coffee consumption globally, with an average Finnish individual consuming close to four cups of coffee each day.Europe is the world’s largest coffee market Europe accounted for 31% of global coffee consumption in 2022. The total amount of coffee consumed was 55 thousand bags of coffee. Asia-Pacific is the second-largest market, with a market share of 25%, followed by North America (18%) and South America (15%).Finland is the world’s biggest consumer of coffee on a per-person basis. The average Finn drinks nearly four cups a day. Coffee is so popular in Finland that two 10-minute coffee breaks are legally mandated for Finnish workers. Turkey is the largest consumer of tea.The cold brew coffee market size was valued at USD 3. The market is projected to grow from USD 3. USD 16. CAGR of 22. North America dominated the cold brew coffee market with a market share of 35.