Who is the robot in the Lavazza commercial?
Luigi: a cute robot that reminds us it’s pleasure that makes us human. Luigi witnesses every day the joy of living the Dolce Vita, an attitude and flavor that inspires the whole world. Thanks to Lavazza coffee, he brings pleasure to his human colleagues dreaming to taste it too. Luigi Lavazza S. A. Italian: [luˈiːdʒi laˈvattsa]), shortened and stylized as LAVAZZA, is an Italian manufacturer of coffee products.Lavazza carefully selects the finest Arabica and Robusta coffee beans from Central and South America and Asia. These carefully sourced coffee beans are chosen for their rich flavor profiles, providing a variety of notes that satisfy even the most discerning palates.
Why is there a robot in the Lavazza commercial?
Luigi: a cute robot that reminds us it’s pleasure that makes us human. Luigi witnesses every day the joy of living the Dolce Vita, an attitude and flavor that inspires the whole world. Thanks to Lavazza coffee, he brings pleasure to his human colleagues dreaming to taste it too. According to Lavazza, the brand brought back Carell, Krasinski, and the Luigi character based on the success of last year’s “Pleasure Makes Us Human” campaign. The 90-second launch ad for the campaign, introducing the coffee-loving robot character, has racked up over 8. YouTube channel.