Who is the owner of OldTown White Coffee?
OldTown hit a major milestone in 2017 when Dutch coffee giant Jacobs Douwe Egberts Holdings Asia NL BV (JDE) bought the company for $361M. This marked one of Malaysia’s most successful franchise stories! Today, under CEO Dawn Lise, OldTown stays true to its roots while evolving to meet modern tastes. Ipoh white coffee (Chinese: 怡保白咖啡, Tamil: ஒயிட் காபி) is a popular coffee drink which originated in Ipoh, Perak, Malaysia, resulting in Ipoh being named one of the top three coffee towns by Lonely Planet.In 2005, the first OldTown White Coffee restaurant debuted in its hometown (Ipoh). The company was later listed on Bursa Malaysia in 2011 according to a source.
What is the history of white coffee?
The term white coffee originates from the literal translation of its Chinese name, which was introduced in the 19th century by Chinese migrants who came to work in the local tin mines. The coffee beans themselves are not actually white; the colour comes from the milk stirred into the end product. White coffee contains more caffeine, which will boost your energy and increase your alertness. Caffeine has been said to increase memory, stimulate hair growth and aid in weight loss. It retains more antioxidants than regular coffee including Cafestol, Trigonelline, Melanoidins and Quinine.Sprudge found multiple online coffee retailers claiming their white coffee had at least 50% more caffeine than regular roasts, but actual science suggests only about a 5% drop in caffeine content from unroasted to dark-roasted coffee beans.The shorter roasting of white coffee gives it a significantly less acidic makeup. This makes it a suitable option for individuals with sensitive stomachs or those prone to acid reflux.While coffee does lose a bit of its caffeine content the more you roast it, it does not lose up to 70% of its caffeine content. It’s said that white coffee contains 5.
What is a white espresso?
White espresso is in its own category! It’s roasted much less than regular coffee – it is dropped before first crack occurs in the roaster. This results in a dense, earthy coffee with strong flavors of oat and peanut. White coffee comes from the same type of beans that are used in traditionally roasted coffee. Whether it’s a blond roast or a light roast or a medium roast or a dark roast – all of these use the same quality green coffee beans.Benefits of Drinking White Coffee Retains more antioxidants, potentially boosting health benefits. Naturally sweet, reducing the need for added sugars. Lighter flavour, great for those who prefer milder coffee. Offers a smoother and creamier texture compared to black coffee.Characterised by a strong, nutty flavour, this pale brown-coloured white coffee is rich, velvety and sweet, and is one of the most sought-after drinks by both locals and tourists in Malaysia. The speciality of white coffee has more to do with the roasting method than the beans,” explains Tansen.Regular coffee beans are roasted at high temperatures for a longer period of time, which gives them their dark color and robust flavor. White coffee beans, on the other hand, are typically roasted at lower temperatures for a shorter period of time, which preserves their light color and mild flavor.