Who drinks cold brew?
Cold brew owes its popularity in large part to the generation who have really taken to cold brew consumption – millennials. Seeking more than just a product, millennials enjoy the experience of coffee, much like older generations enjoyed wine and beer. While older generations primarily stick to black coffee and traditional milk-based beverages, Gen Z consumers are opting for cold coffee, which serves as the ideal canvas for customisation, creativity, and self-expression.A Ritual, A Status Symbol, A Personality Trait Gen Z has taken iced coffee and turned it into a ritual. The act of ordering, making, or even just holding an iced coffee has become a moment of self-expression.As well as being more photogenic and shareable, Lang says chilled drinks have more potential to personalise. Another driving force for Gen Z appears to be how refreshing and adaptable iced coffee is.On average, Gen Zers start drinking coffee around the age of 15 – much earlier than many of the generations who came before them. Roughly 47% of Gen Z consumers report drinking coffee daily. Gen Zers say they have used a mobile app to order coffee in the past.Gen Z has different coffee preferences than previous generations, and according to news outlet Fast Company, they “like it cold, sweet and loaded with creamer. For a lot of younger drinkers, that very first cup of coffee was just as likely to be iced as it was hot.
What is another name for cold brew coffee?
Cold brew coffee, also called cold water extraction or cold pressing, is a type of coffee prepared by the process of steeping coffee grounds in water at cool temperatures for an extended period. Coarse-ground beans are soaked in water for 12 to 24 hours. On the downside, forget about that deliciously seductive hot-coffee aroma. It’s not happening. And cold brew takes a lot more beans to make than hot-brewed. Time, too, and that combination is why cold brew costs more than other coffees.Brewing up a batch of cold brew creates a less acidic flavor profile, which can be easier on the stomach and taste buds. Cold brew owes its popularity in large part to the generation who have really taken to cold brew consumption – millennials.The compounds in coffee beans brewed with hot water break down faster due to heat. The cold brew process has a slower release process, thereby not releasing as many acidic compounds. Less acidic compounds lead to a less bitter taste.Here’s why cold brew costs more to make, and why customers are willing to pay for it: More coffee, less water: Cold brew uses a higher ratio of coffee to water—sometimes double what you’d use for hot drip coffee. That means every batch requires more beans, driving up the cost before it even hits the cup.Cold coffee is booming in the U. S. In 2023, Americans spent about $17. That is more than double the $8. Technomic.
What is the profile of cold brew coffee?
Cold brew tends to have lower acidity, bitterness, and aromatic intensity, resulting in a smoother, sweeter, and more rounded flavor profile. In contrast, hot brewed coffee has a more pronounced acidity, complex aromas, and a brighter, more vibrant taste due to the higher extraction of acids and volatile compounds. And it isn’t just that cold brew is more popular today; it’s fast becoming the go-to coffee for the current generations of drinkers. According to National Coffee Data Trends’ 2023 report, the number of people who consistently drink cold brew rose 60% since 2019, while those who drink it on occasion climbed to 73%.While the popularity of cold brew in the United States and Europe has skyrocketed in the past several years, it’s far from a new brewing method. The first recorded use of the cold brew method can be traced to Kyoto, Japan in the 1600s.The Classic Black Cold Brew Enthusiast This choice suggests that you are straightforward, with a no-nonsense approach to life. You appreciate coffee’s raw, unaltered taste and value honesty in your relationships. Patience might be another defining trait, understanding that good things, like cold brew, take time.Cold brew may even be healthier than regular coffee, Hu said. Because it’s less acidic than regular, many people may find it tastier and thus have less need to mask the acidic taste with calorie-laden cream, milk, and sugar.
How many people drink cold brew?
According to National Coffee Data Trends’ 2023 report, the number of people who consistently drink cold brew rose 60% since 2019, while those who drink it on occasion climbed to 73%. People who make cold brew at home also rose steadily by 32%. One of the most significant trends driven by millennials is the rise of “non-espresso-based” beverages. Sales of cold brew coffee have increased exponentially from 2011 to 2016 by nearly 600%, with millennials drinking around double the amount of cold brew compared to those born between 1965 and 1980.Americans love their coffee – CivicScience data show 85% of adults are coffee drinkers. Nearly three-fourths (72%) of those coffee drinkers prefer their coffee fix to be hot rather than iced, though the percentage of consumers who prefer iced coffee drinks has jumped nine points since 2021 to 27%.Espresso-Based Classics – Popular coffee drinks like mochas, lattes, cappuccinos and Americanos remain top sellers. These drinks offer high profit margins and broad appeal. Cold Brew and Iced Options – Demand for cold beverages grows year-round, making these an essential part of a profitable menu.According to the National Coffee Association, coffee consumption in the U. S. They also have interesting data on the rising popularity of ‘specialty coffee,’ citing that this specific type of coffee drinking is at a 13 year high.With the rise of café culture in the past 20 years, in part helped through the on-screen depictions in hit shows like Friends, it is no wonder that people are exploring more ways to enjoy their coffee. Sales of iced coffee increased “35.
Do Europeans drink cold brew?
In both the U. S. Europe, cold-brewed coffee serves as a versatile base that can be used to create any number of drinks. While it’s rarely sipped on its own, it’s mixed with cold water, milk and even sometimes hot water (for a different take on hot coffee). Research suggests that hot brew coffee has higher antioxidant content than cold brew. The hot water in the brewing process helps the coffee beans release health-promoting compounds — such as antioxidants — into the drink.The absolute healthiest cup of coffee uses high-altitude beans, a lighter roast, a fine grind, a filter, hot but not boiling water, and is served black. Most of the health benefits that have been studied resulted when people drank four to five 8-ounce cups of coffee daily, Arnot says.
What is the cold brew stereotype?
Cold Brew Connoisseur Preferring their caffeine cold and smooth, they’re seen as the laid-back, hip members of the coffee community. Often associated with artisanal cafes and aviator sunglasses, they exude a cool, understated vibe, even in the sweltering heat of summer. Hot brewing extracts more acidic compounds and bitter oils from coffee beans, which can irritate the stomach lining. Cold brew, steeped in cold water for 12–24 hours, avoids these harsh extractions. The result is a smoother, gentler coffee that’s less likely to cause discomfort, heartburn, or digestive issues.One of the pitfalls of cold brew is that it’s a drink you can’t enjoy immediately, and you can’t rush the process. But cold brew keeps well in the fridge, is great for folks who find coffee to be too acidic, and can yield enough to make a “concentrate” so you can enjoy more later.