Here are some drink suggestions for each size at Dutch Bros: Small (12 oz): Try a classic Americano or a 12 oz latte. Medium (16 oz): Go for a Dutch Freeze or a 16 oz mocha. Large (20 oz): Enjoy a 20 oz white chocolate macadamia nut or a caramel brûlée latte. Dutch Bros is now the fastest-growing coffee retailer in the United States when measured by revenue growth. While last year’s total revenue of $1. Starbucks’ $36.But if you’re really looking to make your first taste of Dutch Bros a great one (or if you’re a regular who wants to switch up your order), try ordering the fan-favorite Golden Eagle for a caffeinated, creamy caramel drink that the company advertises as the most popular drink on the menu.Consumers think Dutch Bros has cheaper prices, as faster as friendlier staff and is a better overall value. Dutch Bros outperform Starbucks by 45 percentage points on some of those metrics.Dutch Bros Coffee main competitors are Caffe Bene, Peet’s Coffee, and Caribou Coffee.
Do you get a free medium drink at Dutch Bros?
You can get a free medium drink for 250 points or a free drink of your choice for 325 points.
What’s more expensive, Dutch Bros or Starbucks?
Drink prices at each establishment vary, but it isn’t too huge of a difference. At Starbucks, the Caffè Mocha costs $5. Dutch Bros hot mocha is priced at $5. The Starbucks iced vanilla latte is $6. Dutch Bros version that’s $5. The cold brews at both Starbucks and Dutch Bros are priced at $4. For the blended caramel-flavored drinks, the two chains had the largest price gap, with the Starbucks Caramel Frappuccino coming in at $5. Dutch Bros Caramelizer is $6.
What is the pricing strategy of Dutch Bros?
Dutch Bros maintains a premium pricing strategy with average drink prices ranging from $3. As of Q4 2023, their average beverage price was $4. As of Nov 29, 2025, the average hourly pay for a Dutch Bros in the United States is $30. While ZipRecruiter is seeing hourly wages as high as $46. Dutch Bros wages currently range between $23. United States.The average Dutch Bros Coffee salary ranges from approximately $55,733 per year for Support Specialist to $145,799 per year for Franchise Manager. Average Dutch Bros Coffee hourly pay ranges from approximately $12. Manager to $29. Real Estate Marketing Specialist.