What percentage of coffee drinkers drink instant coffee?
Instant coffee accounts for more than 34% of all retail brewed coffee consumed around the world. As much as 73% of coffee prepared at home around the world is instant. With American coffee drinkers increasingly opting for specialty items like espresso-based beverages and cold brews, U. S. Americans choosing the quick-and-easy offering, according to the National Coffee Association. Overseas it’s a different story.In markets like the U. K. Russia instant coffee is still the number one choice of coffee for more than 70-80 percent of the population and in Australia — even with the boom in the local coffee scene of the last decade — over 90 percent of the consumption is found in soluble brands.Moreover, millennials and Gen Z are more likely to drink instant coffee than older generations. This is because these age groups are more brand-conscious and they seek affordable and convenient ways when it comes to coffee products. Thus, the key players are bullish on the future of instant coffee market.But instant coffee has lower amounts of antioxidants and caffeine than regular coffee. It also has a higher amount of acrylamide, a potential carcinogen.
Which country has the highest coffee consumption?
Finland holds the title for the highest per capita coffee consumption globally, with an average Finnish individual consuming close to four cups of coffee each day. Finland. Finland is the number one consumer of coffee in the world. Each person drinks, on average, four cups per day and 26 pounds per year.When you measure total coffee consumption per capita (per person per year), the leader is crystal clear – and it’s Finland. YES, Finland drink more coffee per person than anywhere else in the world.While freshly brewed coffee dominates in Western countries, instant coffee is the preferred choice in many Asian and Latin American markets.The UK is apparently the instant-coffee capital of the world, with a whopping 54% of us choosing to drink it over traditional coffee, compared with a measly 39% in the rest of the world.
Is instant coffee becoming more popular?
Instant coffee is also seeing a rise in popularity. According to data from the National Coffee Association, instant coffee sales rose 31% between 2023 and 2024. Truth Headlam reports for Bloomberg that much of the growth was driven by younger consumers, who doubled their spending on instant in 2024 compared with 2022. Said to have been popularised in the UK by GIs during World War II, instant coffee still accounts for over 75 percent of coffee bought to drink in British homes, as opposed to well under 10 percent in the U. S. France and one percent in Italy.Instant coffee accounts for more than 34% of all retail brewed coffee consumed around the world. As much as 73% of coffee prepared at home around the world is instant.
How big is the instant coffee market?
The U. S. USD 6. The market is expected to grow from USD 6. USD 8. CAGR of 4. Instant coffee can be prepared using two processes, spray dried and freeze dried. The ability to process coffee beans in large batches means manufacturers can use them to produce more instant coffee at a time. This leads to a lower production cost for instant coffee, which earns it a cheaper price on the market.From start to finish, the only ingredient we use is 100% pure coffee, adding nothing else but water. Yes, that’s correct – NESCAFÉ is made from coffee only. We carefully select and blend two main types of coffee bean – Arabica beans, and Robusta beans.Yes, instant coffee is made from 100% natural coffee and water, and nothing else! Farmers handpick the finest red, ripe coffee beans that are ready to be dried and hulled.
Is instant coffee unhealthy?
Instant coffee contains slightly more oxalates than brewed coffee. So if you drink a lot of coffee, it might make sense to choose brewed coffee rather than instant coffee. However, neither drink is unhealthy as long as you stay well hydrated throughout the day. The major problems with these ‘instant coffee’ solutions are that they are invariably short-lived. If we stubbornly refuse to give up this search for quick solutions, all we add is end up on the working are wasting searching for such magical solutions which simply do not exist.The major problem with ‘instant-coffee’ solutions is that they are superficial and do not lead to genuine or lasting results.