What is the story behind the Starbucks lady?
Starbucks claims the siren in their logo pays homage to the 16th-century Norse woodcut and the maritime history of coffee trading, linking their brand to the global journey of coffee beans. When the founders of Starbucks chose their name in 1971, they were actually inspired by Herman Melville’s Moby-Dick. Back in 1971, the Seattle-based brand’s first logo was created by artist Terry Heckler, a corporate artist and the one-time creative partner of Gordon Bowker, one of the founders of Starbucks. It featured a bare-chested siren with two tails, a design inspired by ancient mythology.Starbucks claims the siren in their logo pays homage to the 16th-century Norse woodcut and the maritime history of coffee trading, linking their brand to the global journey of coffee beans.Many people have question. Who is the Starbucks lady? What does the mermaid mean in Starbucks? In fact, the Starbucks Mermaid is from Siren, originated from the siren mentioned in Homer’s epic poem Odyssey, who would lure passing ships and seafarers with her beautiful voice, causing them to hit the reef and die.