What is the social media handle for the pumpkin spice latte?
pumpkin spice latte (@therealpsl) • instagram photos and videos. The flavor’s rise to international fame is a testament to the power of clever marketing, cultural adaptation, and the universal appeal of nostalgia and seasonal experiences. As starbucks continued to expand internationally, the psl followed, bringing the taste of pumpkin spice to countries around the globe.The pumpkin spice craze that followed made the “PSL” Starbucks’ most popular seasonal beverage, with over 200 million lattes served since its introduction.While it’s unclear who the first person was to add pumpkin spice into a latte (the idea to combine the two likely wasn’t a Starbucks invention), the Starbucks employee credited with bringing the idea to the company is Peter Dukes, then the director of espresso, whose team created other seasonal drinks like the eggnog .Starbucks’ marketing mastery with the Pumpkin Spice Latte (PSL) showcases a brilliant blend of social media, scarcity and sensory strategies. By leveraging the power of online buzz, the allure of limited availability and the sensory delights of fall, Starbucks has created a seasonal favorite and a cultural phenomenon.What marketing factors contribute to the exclusivity and VIP appeal of the pumpkin spice latte?The marketing factors that contribute to the exclusivity and VIP appeal of the pumpkin spice latte include limited availability and seasonal promotion. According to an article from Forbes, Starbucks initially launched the pumpkin spice latte as a limited-time offer, creating a sense of scarcity and exclusivity. Starbucks began selling pumpkin spice lattes in late 2003. It obtained a trademark for the abbreviation PSL in 2015. The flavor has inspired a range of seasonal product variations.More than 20 years ago, Starbucks introduced the Pumpkin Spice Latte (PSL), which sparked a global cultural phenomenon, and quickly became Starbucks most popular seasonal beverage of all time.Starbucks is credited with starting the trend for all things pumpkin spice. According to the coffee chain’s website, the idea was born in a lab on the seventh floor of its HQ in Seattle. Researchers brainstormed ideas for seasonal flavoured coffees and pumpkin scored high on uniqueness.Starbucks is bringing back the Pumpkin Spice Latte on Aug. The seasonal favorite features espresso, milk, pumpkin spice syrup and whipped cream, topped with pumpkin pie spices.It wasn’t until 2014 that attention was brought to the lack of pumpkin in a Starbucks PSL. By 2015, when various competitors had copycat beverages on their menus, real pumpkin was introduced and incorporated as puree into the chain’s famous pumpkin spice sauce.