What is the rule of 3 coffee?
A reminder – fresh roasted coffee’s rule of 3’s. Ground coffee – 3 minutes, roasted coffee – 3 weeks, raw coffee – 3 years. You can, but the quality will be poor. If the coffee was sealed and stored in a cool, dry place, it’s likely still safe. That said, after two years, most of the flavor compounds and aroma will have broken down. The caffeine may still be there, but the taste will be flat, bitter, or stale.Coffee is fresh produce, and its enemies are oxygen, light, heat, and moisture. To keep coffee fresh, store it in an opaque, airtight container at room temperature. You can store it that way for up to a week. For the best results, coffee should be ground just before brewing.
What do coffee consumers want?
The rise of alternative, plant-based milks is one example, but it goes far beyond that. In fact, one-third of coffee drinkers want coffee with tangible health benefits. This includes adding functional ingredients like adaptogens or probiotics, as well as formats like cold brew that are naturally sweet and less acidic. The healthiest coffee is organic, single-origin and free from additives. Look for beans that are freshly roasted and certified organic or fair trade to minimize exposure to chemicals and support ethical farming.