What is the pricing strategy of Dutch Bros?
Dutch Bros maintains a premium pricing strategy with average drink prices ranging from $3. As of Q4 2023, their average beverage price was $4. Drink prices at each establishment vary, but it isn’t too huge of a difference. At Starbucks, the Caffè Mocha costs $5. Dutch Bros hot mocha is priced at $5. The Starbucks iced vanilla latte is $6. Dutch Bros version that’s $5.According to the latest Toast data, the median price of cold brew coffee was $5. April 2025, up 4. That makes it one of the most premium-priced drinks in most cafés—outpacing drip, Americano, and iced coffee.
How much is Dutch Bros valued at?
Total Valuation Dutch Bros has a market cap or net worth of $10. The enterprise value is $11. Travis Boersma made his fortune as one half of the founding siblings behind Dutch Bros, with his late brother, Dane. He appears as No. Forbes list, with a net worth of $4. That is up by a billion since 2022, the year after Dutch Bros (NYSE: BROS) went public.
How much does Dutch Bros charge for almond milk?
Known for its friendly service and fun atmosphere, Dutch Bros makes it easy to enjoy your favorite drinks with dairy-free milks and doesn’t charge you extra for it. After hearing from PETA, Dutch Bros stopped charging extra for non-dairy milk options in January 2025, including almond, oat, and coconut milk. Menu items at Dutch Bros span everything from a Candy Cane Freeze during the holidays to their classic Dutch Bros Rebel Energy Drink and fun-flavored Frosts. But just in case the standard Dutch Bros menu fare isn’t enough to satisfy your taste buds, their secret menu unveils a whole new level of deliciousness.Unlock a new level of flavor ⚡ Make any Dutch Bros Rebel™ energy drink dirty by adding sweet cream for $1. Need a Rebel rec?
Is there a Dutch Bros secret menu?
Dutch Bros secret menu has the perfect drink for you. The Ice Red, White, and Blue Rebel combines blue raspberry and raspberry with white chocolate sauce, all blended into a Rebel energy drink. The outcome is a vibrant, layered drink that tastes like blue raspberry ice cream with an added caffeine kick. Earn your stripes with the Tiger’s Blood Rebel energy drink, an epic blend of coconut and strawberry syrup! Available iced or blended. Unlock a new level of flavor by adding sweet cream, Soft Top®, or Poppin’ Boba!