What is the new product 2025 Starbucks?
Last fall, Starbucks unveiled its biggest launch of 2025—a line of protein drinks and cold foams that make it easy for customers to enjoy a caffeine fix with added protein. Starbucks: ‘There is no plan for extensive closures in 2026’ “As part of our normal course of business, we regularly evaluate our coffeehouses and determine how best to meet the needs of our customers, but there is no plan for extensive closures in 2026,” Starbucks said in a statement.Starbucks recently announced that the company would be closing 1% of its North American stores by the end of 2025. Starbucks recently announced that the company would be closing 1% of its North American stores by the end of 2025, citing financial performance as one of the reasons for the closures.
Is Starbucks losing money in 2025?
Starbucks saw the biggest decline in brand value in 2025, losing nearly $22 billion compared to last year. Activist investor Elliott Management took a $2 billion position in Starbucks and made their position clear: leadership change or proxy fight. The board couldn’t ignore it anymore. The data was damning. Nearly $30 billion in market value evaporated.
What is the most popular drink at Starbucks in 2025?
Winter’s Dubai Chocolate-inspired Matcha Latte was the buzziest beverage of 2025, inspired by the Middle Eastern candy known for its layers of rich milk chocolate and pistachio cream. Sound good? Starbucks just dropped its 2026 winter menu, and it includes brand-new drinks like the Caramel Protein Matcha, Iced Dubai Chocolate Mocha, and Pistachio Cortado—plus returning fan-favorites.