What is the market trend in cold brew coffee?
Commercial cold brew’s significant rise in popularity has taken the coffee industry by storm. Between 2023 and 2024 alone, the global cold brew market grew by a staggering 22%. It’s primarily consumed by younger drinkers looking for premium drinks that are marketed as healthy without compromising on flavour. Espresso-Based Classics – Popular coffee drinks like mochas, lattes, cappuccinos and Americanos remain top sellers. These drinks offer high profit margins and broad appeal. Cold Brew and Iced Options – Demand for cold beverages grows year-round, making these an essential part of a profitable menu.Cold coffee beverages are considered the “coffee drink of choice” for Gen Zers, according to a representative from Nestlé. Data from Tastewise’s consumer intelligence platform reveals that Gen Z consumers are increasingly seeking out products like lattes that capitalize on documented espresso trends.
Why is cold brew expensive?
An iced coffee typically costs around $2-$3 USD, while cold brew coffee costs around $3-$4 depending on where you go. Cold brew coffee is more expensive than iced coffee because it takes longer to brew. It also uses more coffee beans than brewed coffee, since it produces a concentrated amount of coffee. Iced coffee is prepared many different ways in the U. S. Iced coffee can be made from cold-brew coffee, for which coffee grounds are soaked for several hours and then strained.Iced coffee, as it is thought of in the U. S. Michele Pulcher, a senior coffee trainer for Lavazza based in Turin, Italy. In Italy, milk-based drinks are still traditionally only consumed in the early morning.
Is cold brew popular in America?
Cold coffee is booming in the U. S. In 2023, Americans spent about $17. That is more than double the $8. Technomic. Starbucks has established itself as the number one coffee brand in the US, known for its premium quality and innovative marketing strategies that have set it apart from the competition.The United States is the world’s second leading importer of coffee (both Arabica and Robusta varieties). In 2023, about 80 percent of U. S. Latin America (valued at $4. Brazil (35 percent) and Colombia (27 percent).This list ranks the top-performing coffee chains in the U. S. Starbucks: $31. Dunkin’: $11. Dutch Bros Coffee: $1.This list ranks the top-performing coffee chains in the U. S. Starbucks: $31. Dunkin’: $11. Dutch Bros Coffee: $1.
Is cold brew profitable?
If you bought a case of Dilworth Cold Brew Filter Packs for $109, you’d get a total of 10 gallons of brewed coffee. This will give you 106. If you sell each 16oz cold brew for $5, you’ll make $533. That’s a 20% food cost and pure profit of $429. Over the past five years, the global cold coffee market has grown exponentially. According to a 2024 report by The Brainy Insights, the cold brew coffee market is expected to grow from US$604. US$4,595.Together, Colombia, Brazil, and Switzerland accounted for over half of the $8. US in 2024. The countries with the next-most coffee exports to the US were Canada ($582 million), Guatemala ($437 million), and Honduras ($423 million).
How much should cold brew cost?
According to the latest Toast data, the median price of cold brew coffee was $5. April 2025, up 4. That makes it one of the most premium-priced drinks in most cafés—outpacing drip, Americano, and iced coffee. From rising real estate costs to inflation on ingredients, launching a café requires more than just passion and caffeine. A recent startup guide by Ohio-based Crimson Cup Coffee & Tea estimates startup costs for seated cafés range from $100,000 to $350,000. Drive-thru-only operations can cost up to $250,000.
Why is coffee so expensive in 2025 in the USA?
New York City, U. S. July 15, 2025. Caffeine levels aren’t the only things spiking for coffee drinkers lately. Prices for coffee have soared, fueled largely by volatile weather that’s reduced crop harvests among major growers like Brazil and Vietnam, according to analysts. Climate change and sustainability are critical ethical issues that bring uncertainty to the future of coffee production. Coffee farming can lead to deforestation, loss of biodiversity, and soil degradation. Using chemical fertilizers and pesticides further harms the environment and local communities.Simply put, we do not have the climate to support growing coffee. Additionally, American coffee production is projected to continue to decrease, experiencing a decrease of 26% in 2023-24.