What is the market size of Starbucks?
Market cap: $95. Billion USD As of January 2026 Starbucks has a market cap of $95. Billion USD. This makes Starbucks the world’s 216th most valuable company by market cap according to our data. McDonald’s has surpassed Starbucks to become the world’s most valuable restaurant brand, according to a report by global brand valuation consultancy Brand Finance. In 2025, the McDonald’s brand rose 7 per cent to US$40. Starbucks for the first time since 2016.What is the largest coffee company in the world? Starbucks is the largest coffee company in the world. It’s the 116th most valuable company, with a market cap of $112 billion (September 2023).Brazil. Situated in South America, Brazil is the top producer of coffee. They produce 2,68 million metric tons of coffee on average every year.
Who is the target market for Starbucks?
Demographic Starbucks targets both males and females, including professional employees and students, aged between 22–60 years. The company also targets single individuals, older married couples with children, and young children under and over six years old. Starbucks markets to both males and females, in a wide age group of 22 to 60 years, with a focus mostly on urban and suburban centers. The target market is relatively affluent – middle and upper class – as well as educated, socially aware, active and busy.Starbucks has closed 400 locations across the United States as part of a $1 billion restructuring plan. The Seattle-based coffee chain says the closures are aimed at improving long-term performance and streamlining operations.Starbucks uses the 4 P’s of marketing – product, place, promotion, and price. For product, Starbucks focuses on high quality coffee and customization. For place, Starbucks locations include cafes, retailers, and mobile apps.THE MOST PROFITABLE COFFEE FRANCHISES GLOBALLY • Starbucks remains the leader, operating more than 40,000 locations across 87 countries as of 2024, generating $36.Several reasons for these closures are described and examined, including that: Starbucks overestimated their points of differentiation and the perceived value of their supplementary services; their service standards declined; they ignored some golden rules of international marketing; they expanded too quickly and .
Why is Starbucks closing 90 stores?
The closures – and layoffs of 900 corporate employees – are part of a $1 billion restructuring plan. Starbucks CEO Brian Niccol said the stores it will shut weren’t “what our customers and partners expect” or weren’t making money. Starbucks closed about 400 locations in September 2025, mostly in large metropolitan areas, including 42 shops in New York City alone. That’s due to rising competition in saturated areas, remote work and higher costs. The company says it will now focus on fewer, stronger locations and new designs starting in 2026.Seoul is the most Starbucks-filled city But the city with the most Starbucks in the world is Seoul. The South Korean capital has 284 locations, seven more locations than New York City’s 277. Seven of the 25 most Starbucks-filled cities are outside of North America. Twelve are outside of the US.Only five companies have more than 25,000 locations around the world. These are 7-Eleven (62,105 locations), Subway (44,610), McDonald’s (37,240), Starbucks (29,324), and Kumon (25,860).
What is the #1 coffee store in the world?
Starbucks (United States) – 33,900+ locations: The global coffee leader has stores in over 80 countries. Only three African countries—Morocco, Egypt and South Africa—currently have Starbucks stores. The rest of the continent remains untouched by the brand’s green mermaid logo.