What is the choice market known for?
About choice market the company offers a selection of curated, local products and everyday necessities, facilitated by user-friendly technology for a convenient shopping experience. It primarily serves the convenience store and grocery market sectors. Choice is the outcome of purchase decision making. Choice criteria are the specific attributes or consequences used by consumers to evaluate and choose from a set of alternatives. Choice rule describes the method by which an individual is hypothesized to make choices or decisions.