What is the 15-15-15 coffee rule?
The 15–15–15 coffee rule explains why freshness matters at every stage of your coffee’s journey. Green coffee is best used within 15 months of harvest, roasted coffee tastes its best within 15 days of roasting, and once you grind your beans, you’ve got about 15 minutes before aroma and flavour start to fade. Coffee is fresh produce, and its enemies are oxygen, light, heat, and moisture. To keep coffee fresh, store it in an opaque, airtight container at room temperature. You can store it that way for up to a week. For the best results, coffee should be ground just before brewing.