What is Starbucks best selling drink in 2024?
US Starbucks stores will sell around 5 million drinks daily in 2024, the top-selling of which is currently Caramel Macchiato [6]. McDonald’s has surpassed Starbucks to become the world’s most valuable restaurant brand, according to a report by global brand valuation consultancy Brand Finance. In 2025, the McDonald’s brand rose 7 per cent to US$40. Starbucks for the first time since 2016.
Is Starbucks shutting down in 2025?
Starbucks closed about 400 locations in September 2025, mostly in large metropolitan areas, including 42 shops in New York City alone. That’s due to rising competition in saturated areas, remote work and higher costs. The company says it will now focus on fewer, stronger locations and new designs starting in 2026. Starbucks uses the 4 P’s of marketing – product, place, promotion, and price. For product, Starbucks focuses on high quality coffee and customization. For place, Starbucks locations include cafes, retailers, and mobile apps.Starbucks closed about 400 locations in September 2025, mostly in large metropolitan areas, including 42 shops in New York City alone. That’s due to rising competition in saturated areas, remote work and higher costs. The company says it will now focus on fewer, stronger locations and new designs starting in 2026.
Why is everyone protesting Starbucks?
Starbucks Workers United last month launched a strike, which the union said has expanded to 3,000 baristas in more than 100 US cities. Workers are pushing for better pay and staffing, and for the coffee chain to resolve hundreds of unfair labour practice claims. Starbucks Workers United counter-sued Starbucks, alleging that the company had defamed it by implying that it supports terrorism. A consumer boycott ensued. The company reportedly lost $11 billion in market value partially as a result of the boycotts from November to December 2023.The closures – and layoffs of 900 corporate employees – are part of a $1 billion restructuring plan. Starbucks CEO Brian Niccol said the stores it will shut weren’t “what our customers and partners expect” or weren’t making money.Starbucks Workers United last month launched a strike, which the union said has expanded to 3,000 baristas in more than 100 US cities. Workers are pushing for better pay and staffing, and for the coffee chain to resolve hundreds of unfair labour practice claims.
How much has Starbucks lost since boycott 2024?
The company reportedly lost $11 billion in market value partially as a result of the boycotts from November to December 2023. Starbucks reported a 47% increase in net income in its 2024 quarterly report, reaching $558 million. However, global sales fell by 2%, while total revenue grew to $3. A consumer boycott ensued. The company reportedly lost $11 billion in market value partially as a result of the boycotts from November to December 2023.