What is so special about Erewhon?
Erewhon is a family-owned organic food retailer and café, offering nutrient-rich goods sourced from local growers and ethical brands. With unmatched service and a vibrant community, we inspire everyday wellness. In 1966, Erewhon founders Michio and Aveline Kushi chartered the natural foods scene by selling macrobiotic and organic foods out of a tiny stall that sat below street-level in Boston. The first store of its kind in America, Erewhon soon served as a model for other natural food stores across the nation.The thing that first made Erewhon special was its dedication to healthy, organic food and that continues to be a huge part of its appeal today. Not only does it stock minimally-processed food, but the majority of it also comes from local producers and growers.
What does Erewhon mean?
The word Erewhon is an anagram of “nowhere. It is also the namesake of a see-and-be-seen LA grocery store chain that has surpassed its referent in fame. More people have heard of the Hailey Bieber Strawberry Glaze Soft Serve Sundae ($18) than the satirical novel. Etymology. Erewhon (anagram of nowhere), fictitious land described in the utopian novel Erewhon (1872) by Samuel Butler †1902 British writer + English -ian.
What is Erewhon’s target audience?
Simply put, the target market for Erewhon is the rich and famous. Erewhon Market (/ˈɛrɛhwɒn/ ERR-eh-hwon) is an American upscale grocery chain with eleven locations, all in the Greater Los Angeles area.There’s a reason Erewhon’s products are so expensive However, many of these lofty price tags are in place because of Erewhon’s high standards for product and ingredient sourcing. The retailer highlights products that are non-GMO, regeneratively farmed (a sustainable way of farming), and organic.Erewhon positions itself firmly as a luxury retailer, leveraging a strategic brand image and targeting an audience willing to pay for a curated shopping experience. Their focus on niche products and current wellness trends also pushes costs upward, catering to those seeking specialty items not easily found elsewhere.