What happened to hard coffee?
But hard coffee’s meteoric rise was matched by an equally swift decline. Pabst Blue Ribbon saw a 40% drop in sales in 2022 and discontinued its hard coffee product. Across the segment, sales were down 33% after just three years. Initial enthusiasm had faded, and the category seemed destined to remain niche. Pabst Blue Ribbon Original is the brand flagship and is brewed at 4. There is also Pabst Blue Ribbon Extra, which is described as a 6. ABV full-bodied lager. Pabst Blue Ribbon Easy is the brand’s light-style lager with lower calories and an ABV of 3.Pabst Brewing Company underwent a series of ownership changes in the 21st century; since 2021, Pabst has been fully owned by Blue Ribbon Partners, an investment platform led by American beer and beverage entrepreneur Eugene Kashper.
Is coffee still in business?
The global coffee industry is worth $495. In 2023, Brazil was the leading grower of coffee beans, producing 31% of the world’s total, followed by Vietnam. While coffee sales reach billions of dollars annually worldwide, coffee farmers disproportionately live in poverty. Situated in South America, Brazil is the top producer of coffee. They produce 2,68 million metric tons of coffee on average every year. Brazil has also held onto its first-place position as the world’s largest coffee producer for over 150 years.
Is PBR hard coffee discontinued?
Pabst Brewing has discontinued its Pabst Blue Ribbon Hard Coffee product and is depleting existing inventory, two distributors told BD. Pabst Brewing has discontinued its Pabst Blue Ribbon Hard Coffee product and is depleting existing inventory, two distributors told BD. One of the distributors said the core SKU is now unavailable to them.