What happened to Dave Asprey and Bulletproof?
In Sept, 2019, Bulletproof announced that Asprey had stepped down as CEO but would continue to focus on his role as executive chairman. Bulletproof coffee got its name from Dave Asprey, who owns the brand Bulletproof, popularized the recipe, and touted the drink’s alleged benefits.Dave Asprey, founder of Bulletproof 360, is stepping down from his role as CEO. Asprey announced that he’d be handing the reins of the company, known for its butter-filled Bulletproof Coffee, to Larry Bodner starting Oct. Asprey will stay on with Bulletproof as executive chairman.Dave Asprey is best known as the founder of Bulletproof Coffee and the entire Biohacking movement.You may know Dave Asprey as the founder of Upgrade Labs, but do you also know how his vision for optimized health began? Known as the father of biohacking, Dave is the creator of Bulletproof™, a four-time New York Times bestselling science author, and longstanding innovator.
What are the downsides of bullet coffee?
Consuming too much saturated fat is associated with an increased risk of heart disease and may cause your LDL cholesterol (sometimes called “bad” cholesterol) levels to spike. Bulletproof coffee is very high in calories and saturated fats, so this drink isn’t necessarily safe to be consuming every day,” Kopp states. The original recipe for bulletproof coffee is credited to Dave Asprey, the founder of the Bulletproof Diet, which he used to lose one hundred and fifty pounds before making it popular to others. It combines coffee, unsalted grass fed butter and brain octane oil or act oil (can also use coconut oil).Bulletproof coffee made with butter or MCT oil is popular in keto and intermittent fasting communities, but it does technically break a fast. While these fats do not cause a significant insulin spike, they still contain calories, which means they stop a true fast.Consuming too much saturated fat is associated with an increased risk of heart disease and may cause your LDL cholesterol (sometimes called “bad” cholesterol) levels to spike. Bulletproof coffee is very high in calories and saturated fats, so this drink isn’t necessarily safe to be consuming every day,” Kopp states.
What happened to bulletproof coffee?
After a meteoric rise in popularity through the 2010s fueled in part by a message from its founder that coffee has mold that makes you weak, Seattle-based coffee and lifestyle brand Bulletproof has rebranded in 2025 with a much sunnier refrain: “Coffee that lifts you up. Bulletproof coffee combines coffee, made from high quality beans with unsalted butter and a medium chain triglyceride (MCT), such as that derived from coconut oil. The ingredients are blended together, served warm and take on the look of a creamy latte.
Is bulletproof coffee really healthy?
Lacks Nutrients – While it delivers fat and caffeine, Bulletproof Coffee doesn’t provide protein, fiber, or many vitamins. Again, a snack substitute, but not a replacement for an awesome breakfast full of essential nutrients and protein, carbs and fat. Heart problems: People with high cholesterol and other heart issues are often advised to scale back on butter, due to its high amounts of saturated fat. Bulletproof coffee is definitely not part of a low-cholesterol diet.
Does Dave Asprey own Bulletproof Coffee?
Dave Asprey is founder and CEO of Bulletproof, a company known for its famous coffee, whose mission is to improve client performance through cutting-edge nutrition. He founded Bulletproof after spending years and over $250000 to hack his own biology. Known around the world as The Father of Biohacking,” Dave Asprey is an acclaimed health science entrepreneur, founder of Bulletproof Coffee and Danger Coffee, four-time New York Times bestselling author, and host of an award-winning, top 100 podcast, The Human Upgrade.Asprey, a cloud-computing executive turned biohacking guru, has built a $100 million empire around his DIY approach to performance enhancement, complete with two best-selling books, conferences, and a pair of stores that sell buttered coffee and supplements known as smart drugs.Asprey, 46, founder of food and supplement company Bulletproof 360 and a former Silicon Valley technology executive, does not have a science or clinical background, but he says he has spent more than $1 million and two decades biohacking himself with supplements, devices and neurology equipment.
Is Bulletproof Coffee still owned by Dave Asprey?
Bulletproof has been through a lot of changes over the last few years: Dave Asprey stepped down as CEO in 2019 and the brand has become part of Bia Foods. How do you maintain a consistent sense of brand identity for Bulletproof while still evolving as a brand and navigating structural changes? The company said the move would allow Asprey “to continue to innovate in the world of biohacking, evangelize the Bulletproof brand and lifestyle. Earlier this year, the company announced it was bringing its food and beverage lineup to thousands of retail locations across the U. S.