What do coffee consumers want?
The rise of alternative, plant-based milks is one example, but it goes far beyond that. In fact, one-third of coffee drinkers want coffee with tangible health benefits. This includes adding functional ingredients like adaptogens or probiotics, as well as formats like cold brew that are naturally sweet and less acidic. The healthiest coffee is organic, single-origin and free from additives. Look for beans that are freshly roasted and certified organic or fair trade to minimize exposure to chemicals and support ethical farming.
What is the golden rule of coffee?
The standard “golden ratio” for coffee is 1:16 – that’s one part coffee to 16 parts water by weight. For example, if you’re using 20 grams of coffee, you’ll need 320 grams (or milliliters) of water. This ratio is a great starting point for most brewing methods and balances strength and flavor. For those without a scale, using tablespoons and ounces to measure coffee or water, follow the ratio of 1:4. Use 1 tablespoon of coffee for every 4 ounces of water. A scale will be much more precise and your results will be more consistent.
What is the 15 rule for coffee?
It’s the ultimate coffee cheat code: ☕15 months – green beans are freshest within this window. The Rule goes like this: Green coffee lasts about 15 months before it goes stale. Roasted coffee lasts about 15 days before it goes stale. Ground coffee lasts about 15 minutes before it goes stale.