What do coffee consumers want?
The rise of alternative, plant-based milks is one example, but it goes far beyond that. In fact, one-third of coffee drinkers want coffee with tangible health benefits. This includes adding functional ingredients like adaptogens or probiotics, as well as formats like cold brew that are naturally sweet and less acidic. While coffee is a beloved drink for many, certain religious groups, such as Mormons, Seventh-day Adventists, and Rastafarians, choose to avoid it, each for unique reasons rooted in their spiritual and health principles.
What is the golden rule of coffee?
The standard “golden ratio” for coffee is 1:16 – that’s one part coffee to 16 parts water by weight. For example, if you’re using 20 grams of coffee, you’ll need 320 grams (or milliliters) of water. This ratio is a great starting point for most brewing methods and balances strength and flavor. For example, we should aim to extract 36g of liquid espresso from the 18g of ground coffee in 30 seconds, giving us our target ratio of 1:2. Don’t be afraid to try different coffees or big changes in your ratio style, but when you find a coffee you like, stick with it for some time!
What is the 15 15 15 coffee rule?
The Rule goes like this: Green coffee lasts about 15 months before it goes stale. Roasted coffee lasts about 15 days before it goes stale. Ground coffee lasts about 15 minutes before it goes stale. Coffee is fresh produce, and its enemies are oxygen, light, heat, and moisture. To keep coffee fresh, store it in an opaque, airtight container at room temperature. You can store it that way for up to a week. For the best results, coffee should be ground just before brewing.A reminder – fresh roasted coffee’s rule of 3’s. Ground coffee – 3 minutes, roasted coffee – 3 weeks, raw coffee – 3 years.