What demographic buys the most coffee?
The age group of 60 and above consumes the most coffee in the US. Here are some insights about the age brackets: Older Adults (Aged 60 and Above): While this age group has a high rate of coffee consumption (72% of those aged 60 and above drink coffee), their purchasing patterns might differ. According to the most recent studies, roughly 75 percent of Americans consume coffee every day. Your target market may be college students and professionals who are commuting to work or attending class and are looking for a cheap cup of coffee to satisfy their caffeine cravings.In markets like the U. K. Russia instant coffee is still the number one choice of coffee for more than 70-80 percent of the population and in Australia — even with the boom in the local coffee scene of the last decade — over 90 percent of the consumption is found in soluble brands.Both instant coffee and regular brewed coffee have health benefits. Ultimately, which one you should choose depends on your preference. But since it has more antioxidants and other healthy compounds, regular coffee may be a slightly better choice.Said to have been popularised in the UK by GIs during World War II, instant coffee still accounts for over 75 percent of coffee bought to drink in British homes, as opposed to well under 10 percent in the U. S. France and one percent in Italy.
Who imports the most coffee to the USA?
Colombia and Brazil have been the top two countries exporting coffee to the US in each year since at least 2009. The US is the biggest coffee importer globally, with an 18.Per Capita Consumption: On average, an American coffee drinker consumes about 3 cups of coffee per day. This rate places the U. S.When you measure total coffee consumption per capita (per person per year), the leader is crystal clear – and it’s Finland. YES, Finland drink more coffee per person than anywhere else in the world.Finland holds the title for the highest per capita coffee consumption globally, with an average Finnish individual consuming close to four cups of coffee each day.Situated in South America, Brazil is the top producer of coffee. They produce 2,68 million metric tons of coffee on average every year. Brazil has also held onto its first-place position as the world’s largest coffee producer for over 150 years. The U. S.Who sells the most coffee in the US? Starbucks sells the most coffee in the U. S with an annual revenue of $36. It’s closest competitor is Dunkin’ Donuts.Geneva, Switzerland —Uganda has claimed the top spot as the continent’s leading coffee exporter, surpassing Ethiopia in May 2025 with a record-breaking 47,606.The United States imported around nine billion U. S. Germany followed in second place, importing around 5. U. S.
What is the coffee trend in the US?
Daily consumption of specialty coffee surpassed traditional coffee for the first time among United States consumers this year, marking a milestone shift in coffee-drinking habits, according to the National Coffee Association’s (NCA) 2025 Specialty Coffee Report released today. According to the most recent studies, roughly 75 percent of Americans consume coffee every day. Your target market may be college students and professionals who are commuting to work or attending class and are looking for a cheap cup of coffee to satisfy their caffeine cravings.According to research conducted by Balance Coffee, Michigan leads every state in the U. S.The coffee culture associated with American coffee is one of speed and quantity, in comparison to other coffee cultures such as Italy, where coffee is about relaxation and enjoyment. It’s estimated that Americans drink an average three cups of American coffee a day.
Who prefers instant coffee?
While freshly brewed coffee dominates in Western countries, instant coffee is the preferred choice in many Asian and Latin American markets. The major problems with these ‘instant coffee’ solutions are that they are invariably short-lived. If we stubbornly refuse to give up this search for quick solutions, all we add is end up on the working are wasting searching for such magical solutions which simply do not exist.Said to have been popularised in the UK by GIs during World War II, instant coffee still accounts for over 75 percent of coffee bought to drink in British homes, as opposed to well under 10 percent in the U. S. France and one percent in Italy.The major problem with ‘instant-coffee’ solutions is that they are superficial and do not lead to genuine or lasting results.Instant coffee accounts for more than 34% of all retail brewed coffee consumed around the world. As much as 73% of coffee prepared at home around the world is instant.
Is instant coffee becoming more popular?
Instant coffee is also seeing a rise in popularity. According to data from the National Coffee Association, instant coffee sales rose 31% between 2023 and 2024. Truth Headlam reports for Bloomberg that much of the growth was driven by younger consumers, who doubled their spending on instant in 2024 compared with 2022. As mentioned above, the U. S. Starbucks remains the industry leader with $27. Dunkin’ at $11. In total, there are 29 national players — a mixture of big-name national coffee chains and smaller regional businesses.Starbucks instant coffee is the American best-selling option. As one of the best instant coffee brands in the United States, Starbucks has spread at a dizzying speed around the world. The number of Starbucks stores is the dream number of any high-end instant coffee business.Starbucks uses the 4 P’s of marketing – product, place, promotion, and price. For product, Starbucks focuses on high quality coffee and customization. For place, Starbucks locations include cafes, retailers, and mobile apps.