What are the 4 target markets?
A target market can be translated into a profile of the consumer to whom a product is most likely to appeal. The profile considers four main characteristics: demographic, geographic, psychographic, and behavioral. The 4 main types of market segmentation variables include demographic, geographic, psychographic, and behavioral traits. For example, if you were to segment your audience based on their zip code, you would be using the geographic variable.There are four main types of market segmentation — demographic, psychographic, geographic, and behavioral.
What are the 5 most common target markets?
The four target markets are geographic, demographic, psychographic, and behavioral. The fifth target market some scholars consider is firmographic. The primary target audience consists of individuals or businesses that directly buy and use the company’s products or services. These are the main customers, the ones who make the purchasing decisions, and are the primary users of the product or service.A target market can be translated into a profile of the consumer to whom a product is most likely to appeal. The profile considers four main characteristics: demographic, geographic, psychographic, and behavioral. These factors help determine who is most likely to purchase a company’s product.
What are the six basic markets?
They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets. Referral marketing is developing and implementing a marketing plan to stimulate referrals. NOTE: In his book, Join the Conversation (October 2007, Wiley), Joseph Jaffe provides what he terms the new six Cs of marketing, which are markedly similar to the six Cs of Social Influence Marketing. His six Cs are content, commerce, community, context, customization, and conversation.