What are the 4 P’s of Starbucks?
What are the 4 P’s of Starbucks? Starbucks uses the 4 P’s of marketing – product, place, promotion, and price. For product, Starbucks focuses on high quality coffee and customization. For place, Starbucks locations include cafes, retailers, and mobile apps. Light roast coffees are less bitter, sweeter, and can have a citrus aroma. While dark […]
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