Why do people like Erewhon so much?
Why do people like Erewhon so much? It all taps into what Gabriela Serpa Royo, senior cultural analyst at behavioural insights agency Canvas8, calls ‘affordable affluence’. Erewhon’s popularity hinges on its affordability – and the irony of saying that about the most expensive supermarket in the world is not lost on me,’ she says. Stateside, […]
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