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How does sensory marketing play into the success of the Pumpkin Spice Latte?

How does sensory marketing play into the success of the Pumpkin Spice Latte? The pumpkin spice latte‘s popularity is credited to a well-executed strategy of sensory marketing. Far from a simple pumpkin flavor, the blend of cinnamon, ginger, nutmeg, cloves, and spices creates an aroma that helps those who indulge transcend time and places. The

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