Does Starbucks use scent marketing?
Does Starbucks use scent marketing? Starbucks® Scent marketing is a powerful tool for creating immersive experiences and enhancing customer engagement. Starbucks 7Ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence as discussed below in more details.Starbucks’ marketing mix (4Ps) supports leadership in the […]
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