Is Kim Kardashian the owner of Alani?
This Alani Nu collab beverage is perfect for summer refreshment! This Alani Nu collab beverage is perfect for summer refreshment! Health and wellness brand Alani Nu, founded by entrepreneur and influencer Katy Hearn, has announced an exciting partnership with multi-talented entrepreneur and celebrity, Kim Kardashian. Alani Nu is a premium wellness and nutrition brand based in Louisville, Kentucky. The company was founded in 2018 by entrepreneur and influencer Katy Hearn.Alani Nu, the health and wellness brand founded by entrepreneur and influencer Katy Hearn, announced a partnership with entrepreneur and celebrity, Kim Kardashian.Alani Nu provides complementary brand positioning and access to attractive female consumer demographics, driving incremental energy drink category growth. The acquisition is expected to provide the opportunity for additional, adjacent category expansion.In 2018, Katy Hearn, a fitness influencer with a massive online following, and her husband Haydn Schneider launched Alani Nu with a simple yet ambitious goal: to create better-for-you supplements tailored to women in the fitness industry.Partner with celebrities Alani Nu’s partnerships with celebrities like Kim Kardashian, Paris Hilton, and Emily Ratajkowski are more than just vanity projects—they’re key to amplifying their brand image.
What is the parent company of Alani?
In February 2025, Celsius Holdings announced plans to acquire Alani Nutrition LLC (Alani Nu) for $1. Founded in 2018, Alani Nu is a female-focused health and wellness brand offering functional beverages and products. Celsius’s prices are cheaper but Alani’s have better benefits towards health and a better variety of flavors and packaging. Alani contains ingredients that help with working out and give an energy boost. There are amino acids, L- Theanine, Citrulline and beta alanine.Is Alani Nu better for you than Celsius? No, both Alani Nu and Celsius are low in calories, contain the same amount of caffeine, and a variety of vitamins and minerals. Both energy drinks also use artificial sweeteners, so those who choose to avoid sweeteners will likely need to skip both products.Alani Energy Drink is a delicious, lightly carbonated, low-calorie beverage designed to fuel your active lifestyle. Crafted with a blend of natural ingredients like B vitamins, electrolytes, and green tea, it provides the perfect energy boost—without caffeine, sugar, or artificial sweeteners.Alani Nu has become one of the fastest growing energy drink brands because of its ability to appeal to the female segment with better-for-you formulations, unique flavors, distinctive packaging, and effective digital and social marketing,” he said. And under Celsius, there’s runway for plenty of further growth.Is Alani Nu better for you than Celsius? No, both Alani Nu and Celsius are low in calories, contain the same amount of caffeine, and a variety of vitamins and minerals. Both energy drinks also use artificial sweeteners, so those who choose to avoid sweeteners will likely need to skip both products.
Who is the CEO of Alani?
Founded by entrepreneur, trainer, and influencer, Katy Hearn, Alani Nutrition – or Alani Nu – is a vibrant health-and-wellness brand focused on empowering your every move. Founded in 2018 by entrepreneur and influencer, Katy Hearn, Alani Nu® is a health and wellness brand focused on providing low-calorie products with unique flavors.LOUISVILLE, Ky. July 10, 2023 /PRNewswire/ — Alani Nu, the renowned better-for-you health and wellness brand founded by entrepreneur and influencer Katy Hearn, announced a groundbreaking partnership with the multi-talented entrepreneur and celebrity, Kim Kardashian.LOUISVILLE, Ky. WDRB) — A Louisville-based energy drink company struck a deal to combine with another brand for more than $1 billion. Katy Hearn Schneider and her husband, Haydn, founded Alani Nu back in 2018, and they recently sold it to Celsius for $1.Health and wellness brand Alani Nu, founded by entrepreneur and influencer Katy Hearn, has announced an exciting partnership with multi-talented entrepreneur and celebrity, Kim Kardashian.Alani Nu HQ, located in Louisville, KY, is a leading provider of high-quality fitness essentials, drinks, snacks, and merchandise.
What celebrity created Alani?
Alani Nu was started by Katy Hearn, a well-known fitness coach, in 2018. Zero sugar, all the flavor. Most Alani Nu drinks are sugar-free but still packed with bold, sweet flavors. Their strategy worked. Alani Nu quickly became a social media sensation, with influencers and gym-goers showing off their colorful cans. Unlike other energy drinks, Alani Nu wasn’t just about giving you a jolt of caffeine—it was about fitting into a wellness-focused lifestyle.Alani Nu is a female focused brand that primarily sells energy drinks and protein products.Health and wellness brand Alani Nu, founded by entrepreneur and influencer Katy Hearn, has announced an exciting partnership with multi-talented entrepreneur and celebrity, Kim Kardashian.
Is Alani owned by Pepsi?
PepsiCo will now distribute Celsius’s newly acquired Alani Nu in the US and Canada in return for a $585 million investment and a transfer of the Rockstar Energy brand in the US and Canada to Celsius. PepsiCo will retain ownership of Rockstar outside of those countries. PepsiCo now owns 11% by way of preferred stock. Celsius Holdings has acquired the Rockstar brand in the U. S. Canada, while Alani Nu joins the PepsiCo distribution system.Transaction Details Under the terms of the agreement, Celsius has agreed to acquire Alani Nu from co-founders, Katy and Haydn Schneider, and Congo Brands’ Co-Founders, Max Clemons and Trey Steiger, for $1.BOCA RATON, Fla. April 01, 2025–(BUSINESS WIRE)–Celsius Holdings, Inc. Nasdaq: CELH) today announced that it has completed its acquisition of Alani Nutrition LLC (Alani Nu) for $1.Celsius Holdings, Inc. Nasdaq: CELH) is a functional beverage company and the owner of energy drink brand CELSIUS®, hydration brand CELSIUS HYDRATIONTM and health and wellness brand Alani Nu®.
How much did Katy Hearn sell Alani for?
Last month, Katy Hearn, founder of the mega popular health and wellness brand Alani Nu, sold it to Celcius for $1. Bn. To achieve this, she used a simple 4 step formula that any entrepreneur can use to 10x their business on social media. Alani Nu is a premium wellness and nutrition brand based in Louisville, Kentucky. The company was founded in 2018 by entrepreneur and influencer Katy Hearn.Founded by entrepreneur, trainer, and influencer, Katy Hearn, Alani Nutrition – or Alani Nu – is a vibrant health-and-wellness brand focused on empowering your every move.In order to do that, we’ve found the right partners to perfect our flavors so that every Alani Nu supplement is delicious. We’ve also made the commitment to produce our products in the USA.