Is CBTl owned by Starbucks?
It was previously owned and operated by International Coffee & Tea, LLC based in Los Angeles, California, before it was acquired in 2019 by Jollibee Group, a multinational company based in the Philippines, for $350 million. As of 2024, the chain has 1,232 stores spread across 24 countries. The Jollibee Group acquired CBTL in 2019. The acquisition of the specialty coffee and tea brand was the company’s largest and most multinational so far with business presence in 24 countries. Currently, CBTL has 1,172 stores worldwide as of February 2024.It was previously owned and operated by International Coffee & Tea, LLC based in Los Angeles, California, before it was acquired in 2019 by Jollibee Group, a multinational company based in the Philippines, for $350 million. As of 2024, the chain has 1,232 stores spread across 24 countries.jollibee foods corporation (abbreviated as jfc; dba jollibee group) is a philippine multinational company headquartered in pasig, metro manila, philippines. Jfc is the owner of the fast food brand jollibee.
Is CBTl a Filipino brand?
Owned by Philippine multinational corporation Jollibee Foods Corporation (JFC), CBTL is pursuing its vision of becoming a top five global café brand and leading global franchisor in the coffee and tea industry, from its base in Singapore. Ekaagra Ostalaritza has exclusive rights to develop and expand US based cafe brand The Coffee Bean & Tea Leaf (CBTL) brand across India. It is backed by an avid investor and 1st Gen professional visionary, Mr Prannay Sureka, and led by a team of seasoned veterans from India’s Food & Beverage industry.
Who is the target market for CBTL?
The Coffee Bean & Tea Leaf’s (CBTL) primary target market is men and women aged 18 to 40 as they tend to be frequent coffee & tea drinkers. The main appeal to this consumer age group is through quality roasted coffee and excellent service. The company is known for its Original Ice Blended coffee and tea drinks, hot coffee drinks, and hot and iced tea drinks. It also sells a variety of whole bean coffees, whole leaf teas, flavored powders, and baked goods.Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is a modern global beverage brand who inspires new possibilities through flavors and experiences from around the world.