Community Engagement & Marketing Customer Loyalty: Dutch Bros leverages a community-centric, solid marketing approach, often participating in local events and supporting charitable causes. Its community engagement helps build a loyal, returning customer base, driving steady revenue. With the help of family, friends and loyal customers, Dutch Bros caught on and started growing. The expansion started in Oregon when the first franchise opened in 2000, then quickly spread across the northwest.Dutch Bros no longer offers the option to franchise. Moving forward, all locations are company-owned, and regional operator positions are offered exclusively to those within the company who have shown outstanding employment history and exemplify the culture.Dutch Bros. This rating has increased by 1% over the last 12 months. Dutch Bros.Dutch Bros is committed to diversity, equity, and inclusion in our company, at the window and in our communities cultivating an inclusive environment of love, acceptance and kindness.
What are Dutch Bros employees called?
They’re “BRO”istas because the company is called Dutch BROS. It’s officially what they call their employees. Our broistas are known for providing excellent customer service, having a sense of urgency and crafting incredible Dutch Bros drinks! Apply to become a broista here.
Who owns most of Dutch Bros?
Operations. Dutch Bros is headquartered in Phoenix, Arizona. It is majority-owned by Travis Boersma, who holds the title of executive chairman, and Christine Barone is its president and CEO. Travis Boersma Boersma is the Co-founder and Executive Chairman of Dutch Bros Coffee. He is deeply involved in day-to-day operations and invested in maintaining the culture he and his late brother, Co-founder Dane, worked hard to nurture.What’s the age requirement to work at a Dutch Bros? Company-wide, our minimum age requirement is 16; however, each location is locally operated and some areas may have additional age requirements in place. We encourage you to check in with the broistas at your local stand for more information! Dutch Bros Demographics Dutch Bros primarily targets Gen Z and Millennials, typically aged 16–35.