Has Maxwell House changed their coffee?
The coffee itself remains unchanged. This continuity matters. Maxwell Apartment is not about reinventing the product but realigning the perception. By embracing an apartment identity, the brand reinforces its message: affordable coffee that fits everyday life. Well now here we are and a century-old coffee brand is changing its name in response to modern times. After 133 years, Maxwell House is rebranding to Maxwell Apartment. I thought it was a joke at first. I double-checked to make sure I hadn’t stumbled into an Onion article on accident.
Does Walmart sell Maxwell House instant coffee?
Maxwell House Classic Original Roast Instant Coffee, 8 oz Jar – Walmart. After Kraft Foods Inc. Maxwell House brands were divided and are currently owned by Kraft Heinz in North America and JDE Peet’s (formed from merger of Douwe Egberts and Mondelez International coffee and tea division) in the rest of the world.From the house of Kraft Heinz (known for its Heinz brand of ketchup), comes one of the oldest Coffee brands of the US – Maxwell House. Just like its tagline “Good till the last drop”, Maxwell house is a brand known for its whole bean, flavored and variety coffee beans.
Does Maxwell House make an instant coffee?
Maxwell House Original Roast Instant Coffee, 8 oz Jar. Gillies Coffee Co. America’s Original Coffee Roaster Since 1840.
Does Amazon sell Maxwell House coffee?
Amazon. Maxwell House: Ground. Maxwell House Instant Cafe-Style Beverage Mix, Easy to Prepare, 1 Canister, for Quick Morning Coffee or Afternoon Treat, Hazelnut Cafe, Kosher Dairy, 9. Maxwell House rebrand to “Maxwell Apartment” celebrates smart choices and offers coffee lovers nationwide even more value with a 12-month lease of great-tasting, affordable coffee.With more Americans renting than ever, the brand has redefined its identity to reflect today’s consumer. In 2025, Maxwell House officially became Maxwell Apartment, marking the first name change in its 133-year history. The rationale is demographic and cultural.Maxwell House is temporarily rebranding as “Maxwell Apartment” to connect with younger renters and offering a year’s supply of coffee on a short-term lease.Maxwell House is temporarily rebranding as “Maxwell Apartment” to connect with younger renters and offering a year’s supply of coffee on a short-term lease.
Which is healthier, instant coffee or brewed coffee?
Both instant coffee and regular brewed coffee have some health benefits. But instant coffee has lower amounts of antioxidants and caffeine than regular coffee. It also has a higher amount of acrylamide, a potential carcinogen. But it’s still considered a very small amount. The amount of acrylamide in coffee varies greatly. A 2013 study analyzed 42 samples of coffee, including 11 instant coffees and 3 coffee substitutes (grain coffee). Researchers found instant coffee to have 100% more acrylamide than fresh roasted coffee, while coffee substitutes had 300% more ( 22 ).Instant coffee tends to have higher acrylamide levels than regular coffee, which is not exactly a good thing. But wait, what’s acrylamide? Acrylamide is a chemical that forms in roasted or heated starchy foods (and coffee beans), primarily because of the high temperatures involved in producing them.The Cons of Drinking Instant Coffee The Environmental Protection Agency (EPA) has linked acrylamide to causing cancer and states that it is carcinogenic. Studies have also shown that the level of acrylamide in instant coffee versus regular coffee is actually double.