Do Europeans drink cold brew?
In both the U. S. Europe, cold-brewed coffee serves as a versatile base that can be used to create any number of drinks. While it’s rarely sipped on its own, it’s mixed with cold water, milk and even sometimes hot water (for a different take on hot coffee). Today, millennials are more likely to drink cold and frozen coffee drinks than hot ones. They believe the coldness enhances the drinking experience and releases more nuanced flavors. To them, it’s more than just a product — it’s also an experience.Commercial cold brew’s significant rise in popularity has taken the coffee industry by storm. Between 2023 and 2024 alone, the global cold brew market grew by a staggering 22%. It’s primarily consumed by younger drinkers looking for premium drinks that are marketed as healthy without compromising on flavour.Iced coffee plays into this culture because it’s easier to consume on the go. It’s easy to drink with a straw or an iced coffee lid and it’s not going to burn your hand on the morning commute. Whether you prefer it hot or cold, coffee is a quintessential and even ritualistic part of the American culture.Iced coffee devotees, regardless of the season, are adaptable, spontaneous, and drawn to innovation. Cold-brew enthusiasts, in particular, value efficiency, favoring smooth, high-caffeine options that fuel their busy schedules.
Is iced coffee becoming more popular?
With the rise of café culture in the past 20 years, in part helped through the on-screen depictions in hit shows like friends, it is no wonder that people are exploring more ways to enjoy their coffee. Sales of iced coffee increased “35. The global cold brew coffee market size was estimated at usd 506. Usd 1,751. Cagr of 19. Manufacturers have adopted marketing strategies to expand their global reach and offer opportunities for growth.
What is the cold brew stereotype?
Cold Brew Connoisseur Preferring their caffeine cold and smooth, they’re seen as the laid-back, hip members of the coffee community. Often associated with artisanal cafes and aviator sunglasses, they exude a cool, understated vibe, even in the sweltering heat of summer. On the downside, forget about that deliciously seductive hot-coffee aroma. It’s not happening. And cold brew takes a lot more beans to make than hot-brewed. Time, too, and that combination is why cold brew costs more than other coffees.Cold brew is the preferred coffee drink in countries like Brazil, the Czech Republic, Hong Kong, Indonesia, Poland, Norway and Singapore. It is also popular in Turkey, outdoing the famous Turkish coffee on its home ground, according to Coffeeness.The Classic Black Cold Brew Enthusiast This choice suggests that you are straightforward, with a no-nonsense approach to life. You appreciate coffee’s raw, unaltered taste and value honesty in your relationships. Patience might be another defining trait, understanding that good things, like cold brew, take time.It’s this memory of our first experiences of coffee, and we get used to that being what coffee should taste like. The shareability of iced coffee concoctions and American tastes and preferences make the caffeinated drink a mainstay in the U. S. Georgetown’s campus, Zajack said.
Who likes cold brew coffee?
Cold brew owes its popularity in large part to the generation who have really taken to cold brew consumption – millennials. Seeking more than just a product, millennials enjoy the experience of coffee, much like older generations enjoyed wine and beer. Cold coffee beverages are considered the “coffee drink of choice” for Gen Zers, according to a representative from Nestlé. Data from Tastewise’s consumer intelligence platform reveals that Gen Z consumers are increasingly seeking out products like lattes that capitalize on documented espresso trends.As well as being more photogenic and shareable, Lang says chilled drinks have more potential to personalise. Another driving force for Gen Z appears to be how refreshing and adaptable iced coffee is.Additionally, Gen Z interest in iced coffee is on the rise, with 15% of Gen Z drinking the beverage at the same frequency as their Millennial counterparts.