Author name: oliviajones

coffee

Is Starbucks Odyssey closing down?

Is Starbucks Odyssey closing down? On March 15, 2024, Starbucks announced the closure of Starbucks Odyssey, its NFT-centric loyalty program. This decision has sparked debates about the viability and future of Web3 loyalty programs. Launched in December 2022, Starbucks Odyssey aimed to integrate NFTs into the Starbucks Rewards ecosystem. More competition, inflation and consumer shifts

Is Starbucks Odyssey closing down? Read Post »

coffee

What is an NFT reward?

What is an NFT reward? An NFT loyalty programme uses blockchain technology to offer rewards as unique digital assets that existing customers can truly own, trade, or sell. These programmes create exclusive experiences through token gating and smart contracts, transforming how brands deliver products and services. Non-fungible tokens (NFTs) are similar to cryptocurrencies but with

What is an NFT reward? Read Post »

Scroll to Top