Who is the target audience for coffee?
According to the most recent studies, roughly 75 percent of americans consume coffee every day. Your target market may be college students and professionals who are commuting to work or attending class and are looking for a cheap cup of coffee to satisfy their caffeine cravings. Coffee consumption by age groups in the us according to coffee consumption age statistics in the us, the beverage is the most popular among the 60-year-old and older age group. Here’s the breakdown by age group: 37% of individuals aged 13-18 years old drink coffee.