Is there a 4th wave coffee?
Fourth Wave Coffee is a movement within the specialty coffee industry that shifts focus from flavor and origin (hallmarks of Third Wave) to ethical, transparent, and science-based reform across the entire supply chain. It emphasizes livable wages, ownership equity, climate resilience, and traceable sourcing. Third Wave Coffee is an Indian brand that was founded by Sushant Goel, Ayush Bathwal, and Anirudh Sharma in Bengaluru. However, none of them had a background to run a coffee chain, but it was their passion for the brew that made them take the risk and take the brand where it is today.
What is the 15-15-15 coffee rule?
The Rule goes like this: Green coffee lasts about 15 months before it goes stale. Roasted coffee lasts about 15 days before it goes stale. Ground coffee lasts about 15 minutes before it goes stale. Coffee is fresh produce, and its enemies are oxygen, light, heat, and moisture. To keep coffee fresh, store it in an opaque, airtight container at room temperature. You can store it that way for up to a week.